Hispanic support for President Donald Trump has cratered from 44% to a dismal 25% since he took office in January, according to a new AP-NORC poll released this week.
The sharp decline comes as a complete surprise to the crucial voting bloc that helped secure Trump's 2024 re-election victory, many of whom are now expressing bewilderment that the candidate who spent years promising mass deportations, border militarization, and immigration crackdowns was, in fact, serious about those things.
The poll reveals that Hispanic Republican support has also slipped dramatically, dropping from 83% in September 2024 to just 66% now—a shift that political experts are calling "the consequences of one's own actions." Particularly hard hit are Hispanic men and younger Hispanic voters, the very demographics that swung dramatically toward Trump last year while presumably keeping their fingers crossed that the policies don't apply to them.
The percentage of Hispanic adults who believe the country is heading in the wrong direction has climbed from 63% in March to 73% in October, suggesting a growing awareness that elections do, in fact, have outcomes.
White Republican voters, meanwhile, maintained their steady 80% favorability rating, apparently unburdened by similar surprises about what the man they voted for might actually do.
